Field of Greens Launches Mobibucks Mobile Marketing & Payment Solutions
West Palm Beach-based eatery to launch program with mobile couponing
Louisville, KY (March 17, 2011) – Mobibucks, a leading provider of mobile commerce solutions to the restaurant industry, today announced that Florida-based Field of Greens, a custom salad and sandwich fast-casual eatery, will launch its Mobibucks mobile marketing and payment solution. The program will initially be available at the shop’s West Palm Beach, Fla. location. Mobibucks distinguishes itself by enabling all cell phone users, not just those with smart phones, to conveniently pay by phone.
Field of Greens will first launch Mobibucks’ couponing program. Customers will receive coupon offers via text messages, which they can easily redeem by entering their cell phone number and PIN into a Mobibucks keypad at the register. The popular eatery has two other locations in Palm Beach Gardens, Fla. and Wellington, Fla.
“Mobibucks offers an innovative, easy to implement solution to customers because they can easily pay using any cell phone, not just a smart phone, without the hassle of taking out their wallet or bringing a purse with them. They only need to know their cell phone number,” said Debbie Lakow, owner of Field of Greens. “Mobibucks also gives us the opportunity to communicate directly to customers on a regular basis, updating them on special offers, promotions and new menu items.”
Field of Greens is the first restaurant in South Florida to deploy the Mobibucks mobile marketing and payments program.
Mobibucks offers unique payment and incentive products for making purchases using a mobile phone number and 4-digit PIN. Consumer accounts are stored in a “cloud-based value account,” which makes it possible for cashless transactions and virtual sales promotions through existing POS systems. For restaurants, Mobibucks is a powerful, paperless, card-less merchandising tool to offer coupons, loyalty rewards, gift cards and even online ordering.
“With Mobibucks, Field of Greens will be able to institute a variety of mobile marketing campaigns – all of which can be amplified using mobile phones,” said Michelle Pellerin, vice president of business development for Mobibucks. “With Mobibucks couponing, for example, mobile coupons will be delivered to a customer’s cell phone, creating store traffic from an immediate, local, motivated audience. Field of Greens will also be able to build marketing campaigns to target geographies, time of day, and previous customers. Campaigns can be adjusted on the fly to reach more customers. A campaign can be generated in hours, or extended in minutes.”
Pellerin added, “We are dedicated to partnering with Field of Greens to help achieve their goal to offer the most up-to-date operational services along with award winning food.”
About Field of Greens
Operating since 2003, Field of Greens is Palm Beach County’s premiere salad and sandwich experience. Specializing in the best food with the freshest ingredients (with bread, produce and other items delivered daily), Field of Greens gives customers a quick and quality restaurant experience. It’s vegetarian and vegan-friendly, with a make-your-own salad bar, fresh-daily soups, sandwiches and wraps, and homemade desserts available. Catering is also available. www.fieldofgreensonline.com.
About Mobibucks
Mobibucks is a free, fast and secure mobile payment solution enabling consumers to make cashless transactions. Mobibucks is led by a combination of payment industry veterans and innovative entrepreneurs working together with leading edge retailers to create the next generation payment infrastructure. Jorge Fernandes, founder and former CEO of ViVOtech, Dave Barram, a senior Silicon Valley executive at Apple, Silicon Graphics and Hewlett-Packard, and Tom Recktenwald, Co-Founder of Stored Value Solutions, a leading gift card provider, established Mobibucks. Mobibucks corporate offices are headquartered in Louisville, KY with research and development based in Silicon Valley. For more information, please visit http://www.Mobibucks.com/.
